Heidelberger Druckmaschinen

Brief Description / Context

Heidelberger Druckmaschinen AG commissioned MEI WEN TI to conduct a strategic analysis and evaluation of potential business areas in the Chinese market. The focus was on future-oriented industrial sectors, market potential, technological developments, and access to relevant partners and institutional networks in China.

Challenge

The Chinese market is evolving rapidly in key industrial sectors, characterized by dynamic regulatory changes. To achieve a well-founded strategic positioning, reliable market information, local context, and access to relevant decision-making and innovation structures were required.

Result

Strategic Market Analysis
Identification of relevant industrial business areas and market potential in China

Access to relevant networks
Integration of industry, innovation, and institutional contacts within the Chinese environment

Foundation for strategic decisions
Compilation of reliable information for further international business development

Scope of Services

• Market Analysis & Strategy
• Partner Search & Business Development
• Government Relations & Public Affairs
• Project Management & Implementation

Industry Focus

• Manufacturing & Mechanical Engineering
• Printing Technology
• Innovation & Technology